The psychology behind successful products


In this talk, we’ll explore the psychological principles behind the successful conversion, adoption and monetisation of products.

From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you’ll come away with concrete examples and actionable tips you can use to start optimising your products immediately.

Speaker on this track

Nathalie Nahai

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies including Google, Unilever and Harvard Business Review, and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.

Nathalie lectures internationally on the digital application of behavioural sciences, host podcasts (including The Guardian’s Tech Weekly), and contributes to national publications, TV and radio on the subject of online behaviour.

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