Shaping the Future of Culture – A Conversation with Lars Hinrichs, Founder of Europe’s largest Digital Museum

Join us for an inspiring fireside chat with visionary entrepreneur Lars Hinrichs, founder of the upcoming Digital Museum in Hamburg, set to open its doors in 2026. In this session, Hinrichs will share the story behind his bold initiative to redefine how we engage with culture, art, and technology in the digital age.

From his roots as a tech innovator to his latest role as a cultural pioneer, Hinrichs will discuss the challenges and opportunities of building a 21st-century museum from the ground up—one that fuses immersive technology, AI, and interactive storytelling to create a truly borderless experience.

In conversation with moderator Monique van Dusseldorp he will explore not only the museum’s mission and design, but also the broader implications for the future of museums, digital heritage, and civic innovation.