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Talk
Sonic DNA: How technology fuels creativity

Schmidt Theater
20min
  • #Artificial Intelligence (AI)
  • #Creativity
  • #Product Design

Music and sound are essential tools for creating a strong emotional loyalty between brands and consumers. Ric Scheuss (Chief Client Officer, TRO) will share insights on the impact of music and sound as part of a strategic branded world building. The talk will shed a light on the tension field between human creativity and AI and the design of a machine learning algorithm that is capable of measuring and predicting target group specific emotions evoked by music and sound.

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