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As early as 2017, google created an artificial intelligence called Creatism, which can independently edit photos at the level of photo professionals. AI is on the advance, but what concrete effects does it have on the creative industry, how does it change work processes? Agnieszka Walorska is the author of specialist publications and keynote speaker on agile management, digital innovation and customer experience. She led several successful projects in the area of innovation and customer experience for energy companies, banks and media houses, among others.