The Content Marketing Revolution: Why Marketing Departments Need to Transform Themselves into Publishing Organisations
Why marketing divisions needs to transform themselves into publishing organizations? Today’s marketing is impossible without content based on the needs of potential customers. What if your prospects looked forward to receiving more of your content? Wouldn’t it be great if they followed your sales funnel? A Content Hub engages leads at all stages of the buying cycle. To provide content relevant to the day-to-day challenges of your audience, a thought-out strategy should be planned and implemented by an editor, storyteller, and channel master.