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Popular music provides the ultimate gauge of contemporary attitudes about culture, politics and society at large. It’s the language we use to subconsciously discuss and deliberate the issues of the day. Whether it’s about the rise and fall of disco, the role of boy bands or contagion of K-Pop, there is no greater measure of social sentiment than popular music. It creates an understanding of a society’s collective attitude. And with that, one could say that the music industry has the answers to some pretty compelling cultural questions.
Alain Sylvain, Founder and CEO of Sylvain Labs, and Zach Pentel, global director of brand strategy at Spotify, will discuss this phenomenon and explore how new feats in data give us an even better understanding of society at large.