The Latest Trends in the Chinese Advertisement Market
China is an attractive market for western brands as the market is still growing at a fast pace, the Chinese middle class is becoming bigger and western products usually enjoy a good reputation and are cherished for their quality and safety. Even if this is being true, it never has been more difficult to get into the minds and create awareness amongst target customers. In this presentation Tencent will share insights into the current status, the latest trends in the Chinese advertisement market and the position the company and its platform eco-system has in it.
We will discuss how GAP and L’Oreal created successful campaigns leveraging existing customer data, the latest technologies and trends such as gamification and interactive live broadcasting.