Fri, 4:15 - 4:45 pm

Trends and Counter Movements in Young Target Groups

  • #Behaviour
  • #Marketing
30 min
Mojo Jazz Café Mark as favorite

To find out what will change in society, the demographic change has to be analysed. Trends and counter movements are closely related. While young target groups are digitally available at any given time or place and attention times are shrinking – traditional values like security, trust, optimism and responsiblity are gaining relevance for them. What does that im imply for your (company) goals?

(Session will be in German)

Speaker on this session

Christoph Zeh

Account Director, GfK SE