Fri, 4:15 - 4:45 pm
Trends and Counter Movements in Young Target Groups
To find out what will change in society, the demographic change has to be analysed. Trends and counter movements are closely related. While young target groups are digitally available at any given time or place and attention times are shrinking – traditional values like security, trust, optimism and responsiblity are gaining relevance for them. What does that im imply for your (company) goals?
(Session will be in German)