Trend-Driven Innovation: turning trends into innovations!
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
Speaker on this track
Senior Trend Analyst, TrendWatching
Victoria Loomes is a Senior Trend Analyst and manages TrendWatching's Premium content. She regularly delivers insight-packed presentations and workshops on how to analyse and apply trends. Following six years working as a freelance journalist and copywriter for a range of global brands, Victoria Loomes switched her attention to trends. Now as a Senior Trend Analyst, she is responsible for managing TrendWatching’s Premium content.
Victoria also regularly hosts presentations, workshops and Trend Safaris, teaching brands how to analyse and apply trends. She has delivered sessions globally including for Unilever, Hachette, Marriott Hotels, BNP Paribas and BSkyB.
She regularly writes about consumer trends and innovations and has been quoted in a wide range of publications including The New York Times, The Guardian and The Telegraph.
Head of Trends & Insights, TrendWatching
David Mattin, Head of Trends & Insights at TrendWatching, has over 12 years experience in writing and speaking about technological, social and cultural change.
After graduating from the University of Cambridge, David’s career began at the features desk of The Times. Since then, his business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. An experienced broadcaster, David also has written and presented documentaries for BBC Radio 4.
Today David is responsible for trend thinking across free and Premium content at TrendWatching. As an innovation and consumer insight expert, he is regularly quoted across UK broadsheets and by international media.