Thu, 5:30 - 6:00 pm
We Have to Talk about Trust
„Trust is the golddust of the Internet Age“ – so goes the common wisdom. But in every corner of the Internet, trust is eroding, insecurity is on the rise and questions about the integrity of the digital sphere are dominant. How can the established media convince their readers that they can trust them? And how can influencers do the same? How do you separate advertisement from content? What ethical conflicts arise within the traditional or new media business models – and how do you handle them? A conversation between Aminata Belli and Mathias Müller von Blumencron.