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When Parallel Lines Cross – the Era of Augmented Video Spaces

Talk

30min
  • #Creativity
  • #Experience

Talk

When Parallel Lines Cross – the Era of Augmented Video Spaces

30min
  • #Creativity
  • #Experience

So you’re coming to Hamburg. In-person. Why?! All of us still physically gathering together for NEXT shows there is something about the physical world we deeply love.

What’s real?
Yet, the spaces where we meet are now also touched by the parallel world of the digital. This talk is about the booming art and industry of real-world video dreamscapes.

The wizard’s wand
The digital instruments on the one side of this equation are laser projectors, room-covering LED screens and actual flying screens. Hidde Kross, co-founder of Europe’s largest community of video jockeys or ‘VJs’, the new masters of this trade, will introduce them to you.

Where’s Wonderland?
The other side of our equation is the brick-and-mortar canvas for digital dreamscapes: stages at music festivals, clubs and concerts. Major events like Super Bowl and the Olympics. Theatres, opera houses, even conference rooms! We’ll visit China’s new megacities where entire city blocks become screens. We’ll see holograms towering over concert halls. We’ll turn a complete dome into a game and more.

How to change your world
To get back to your own reality, we’ll answer all your how-to questions. What specific technologies are we talking about? How expensive is it? How do you use it to build atmosphere, stories and brands?

Mathematically, parallel lines never meet. In this presentation, however, we’ll see how the ‘Parallelwelten’ of digital and physical reality actually can touch, creating unforgettable encounters.