Why Purpose Beats Marketing
Human energy and time are precious and increasingly finite, as we struggle to navigate a world cluttered with junk, fake news and brands scrapping for their piece of the pie. Amidst the noise, life’s poignant moments remind us what’s important. Grocery shopping is not important, but feeding my family is. Social media isn’t important but staying plugged in to my community is. Solutions in service of core human values create purpose, which is the only sustainable currency in today’s marketplace.
The purpose-founded revolution underway will bring widespread change—and traditional marketing won’t cut it. To give people back their time, bring brilliance and ingenuity to bear, and ultimately foster a more meaningful participation in life, we’ve got to rethink how we do business.
Success is no longer measured by shareholder value or pure profit, alone. Everyone is an innovator. The leaders of tomorrow are placing empathy and compassion at the top of their resumes. This critical tectonic shift begins with a collective demand that technology and commerce serve humanity—and the journey begins at the intersection of purpose and innovation.