Will NFTs Change the Game?
NFTs are not only turning the world of finance and arts upside down. They are also the latest hype in marketing. Many brands like Adidas, Nike and Gucci are experimenting with non-fungible tokens and taking a move towards the Metaverse. In this panel moderated by Amke Block, we will discuss if this is just short-term marketing hype or the bases of new business models. How can we use NFTs to create meaningful new experiences and keep sustainability measures in mind while innovating?