Your brand as the genie
In a world where products, services and experience are ever more accessible, becoming a better version of yourself has become ultimate the new luxury.
To envision the best versions of future humans, we need to understand future human needs. What will people wish for? How can we use our creativity, knowledge and technology to unlock the genie and grant them those wishes? How can our brands help people become the very best version of themselves?
In this talk, Alex and Christian give three concrete examples of such wishes that we will soon be able to make come true, illustrated by breakthroughs in research and development.