What comes after the website?

By Adam Tinworth

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it?

In Conversation with Ndidi Oteh

By Adam Tinworth

The new CEO of Accenture Song charts her course to the future of brands and business

AI is making ageing optional

By Martin Recke

How AI and longevity science are revolutionising healthcare – from reversing ageing to 80% reductions in death rates. The future is now.

Endings as thresholds: NEXT25’s search for what comes after

By Martin Recke

NEXT25 reimagined endings – from AI and creativity to screens and agency – and found new possibilities in our shifting digital world.

The End of Creativity

By Adam Tinworth

With AI now capable of creating full outputs, what’s left for humans to add to the system?

End of the Screen: Exploring New Interfaces

By Adam Tinworth

What happens when our digital interfaces move into our glasses – or our clothes? A panel discussion at NEXT 25 sought to explore just that.

Humanoid Robots and the Future of Interaction

By Adam Tinworth

Robots that can learn. Robots that can respond to emotion. Robots that can solve labour force gaps. Are we looking at a robotic future?

Hannah Critchlow: Consciousness and our evolving relationship with AI

By Adam Tinworth

What makes the human brain special in the AI era? The answer lies in the way it changes when we start working in groups…

Nina Jankowicz: AI and Great Power Competition: from Exploitation to Resilience

By Adam Tinworth

AI is accelerating the spread of misinformation – and people are trying to corrupt LLMs. How do we fight back?

David Mattin: This is the end… and a beginning

By Adam Tinworth

What’s left for humans when AI can do most of our work? David Mattin provided some answers at NEXT25.

When robots begin to mirror us

By Martin Recke

Humanoid robots are evolving into social actors. How are design, trust and open-source reshaping our relationship with machines?

Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.

Rethinking intelligence

By Martin Recke

Neuroscience and AI have both reached a phase where one helps us to better understand the other. It is time to rethink intelligence.

Could blockchain and AI finally reshape finance?

By Martin Recke

Despite years of digitisation, finance remains costly. Blockchain and AI promise faster, cheaper services by cutting legacy tech, intermediaries, and friction.

Why creatives are the new weavers

By Adam Tinworth

The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?

Composable or Commoditised: Why Agentic AI Commerce Demands MACH Foundations

By Jasmin Guthmann

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP…

This is the end. Of work?

By Martin Recke

Some people are afraid that AI will put an end to work, while others hope that it will. However, this is highly unlikely.

Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.

Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.

Future Skills with GenAI: Why the Most Human Leaders Will Win 

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

This is the end. Embrace it.

By Adam Tinworth

It’s a fundamental truth of life – of existence – that things end. But those who are prepared for that can take advantage of what comes next.