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Don’t fall into the scientism trap

By Martin Recke

Product teams can be victims of scientism. With agile methods and quick iteration, you can build things fast. But you can't make sure you're building the right things.
Why Messenger Interoperability is a digital canary in the coal mine

By Adam Tinworth

Would you accept a world where you couldn't send a parcel to a client without being signed up to the same delivery service as them? Then why do you accept this in the digital world?
We need Messenger Interoperability

By Martin Recke

Messengers are still stuck in the early days, with almost no interoperability. But these days are long past.
Don’t let nostalgia strangle the Creative Age

By Adam Tinworth

The Industrial Age is done – and robots have taken the factory floor. Let's not wax nostalgic for a bygone age, but push forwards accepting the new partnership between human and digital technology.
Why imagination and creativity are primary value creators

By Martin Recke

Say goodbye to the Industrial Age. And to the Information Age as well. Here's what comes next: the Imagination Age.
Relax. Digital is efficient — so we don’t need to be

By Adam Tinworth

Are we so in love with digital that we try to emulate it? Silicon is made for efficiency — humanity isn't. Let's stop trying to be what we're not.
The game of efficiency is over

By Martin Recke

Don't worry about efficiency. Or maybe worry later. In the meantime, let's conquer the vast digital continent.
Digital is ready, it just has to be done

By Martin Recke

The post-digital world is no longer next. It already has arrived.
How to survive in the Post-Digital Era

By Adam Tinworth

What happens when digital becomes commonplace, and a new tech announcement floods us with ennui, not excitement? We're finding out, as we're firmly in the post-digital era now.
Simultaneousness or: the past, the present, the future and other fictions

By Martin Recke

Our perception of time has changed profoundly. Nowadays, things are happening all at the same time. Simultaneousness requires a new understanding of time.
Drink up. It’s closing time for the traditional CMO.

By Adam Tinworth

If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.
The new role of the CMO

By Martin Recke

The CMO needs to change, since marketing has changed profoundly.
Forget Influencers. The truly digital marketer harnesses the crowds.

By Adam Tinworth

Too much "digital" marketing is just traditional approaches in new clothes. Can marketers lead the way into more transformative approaches to solving real problems?
The future of marketing is closely related to the future of innovation

By Martin Recke

The future of marketing and innovation is the reunification of what had been separated into the Parallelwelten of corporate silos.
Quantum Realms: why predicting the next major innovation is so hard

By Adam Tinworth

Quantum computing is potentially the next great wave of innovation - but it's in the pre-product, pre-consumer stage, so it's hard to understand. But what other science could end up upending how we live?
The next computing revolution

By Martin Recke

Quantum computing is expected to unleash the next computing revolution, with perhaps even greater repercussions than the first.
The Two Faces of Corporate Innovation

By Adam Tinworth

Digital innovation is a corporate virtue of the 21st century, and all businesses are innovative all the time - if you believe their PR. So why is so little actually changing?
The parallel universes of innovation

By Martin Recke

How do you continuously improve existing products while simultaneously developing new ideas with transformational potential? How can parallel innovation structures go beyond pure efficiency?
Innovation is fragmented, not monolithic. The next change will surprise us.

By Adam Tinworth

The world wasn't watching as the web was born. Many people laughed at the iPhone, a product from a company not long off life-support. True innovation happens in fragmented worlds away from the mainstream.
New realities

By Martin Recke

Code permeates our lives like an invisible dimension. We talk to voice systems, allow our knowledge to be controlled by algorithms, analyse our emotions with machines, observe ourselves through computers, and fight digital wars.
Global tribalism: can we adapt to it?

By Adam Tinworth

Tribalism is fundamental to humanity - we always gather in communities. But the internet has allowed us to bothe connect globally, while isolating ourselves locally. Therein lies the danger.
The new tribalism

By Martin Recke

Whether it’s the urban-rural divide, the generation gap, or any other cause of division, humans are diving deeper into their own universes and decoupling themselves from one another in favour of new tribal structures.
Lessons from parallel digital worlds

By Adam Tinworth

The digital world is not a homogenous whole, but a series of parallel states, twisting ideas into new forms as they pass between them. And Instagram is becoming a very western version of a Chinese idea…

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