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  • Inclusive Innovation, the Journey towards Building Inclusively

    Learn five key themes to inclusive innovation, using Google’s supporting people with disabilities to tell the story.

  • Christopher Patnoe: the four secrets of inclusive innovation

    By Adam Tinworth

    Making your products accessible to people with disabilities shouldn't be an afterthought, it should be built into your design process, says Google's Christopher Patnoe

  • Every Thing We Touch

    Every Thing We Touch is Paula Zuccotti’s voyage to making sense of today’s things.

  • Paula Zuccotti: today’s objects and future archeology

    By Adam Tinworth

    The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.

  • The optimisation seduction: keeping data in its place

    By Adam Tinworth

    The limits of optimisation are a lesson we need to keep learning. Data seduces us into thinking of people as machines — but that's a huge management error.

  • The office of the future won’t arrive anytime soon

    By Martin Recke

    We still don’t know what the office of the future will look like. But thanks to AI and the permacrisis, it will be leaner than before.

  • We need to completely reimagine work

    By Martin Recke

    The pressure to act is rising. Now is the time to reimagine the work and office world, and create a plan that works for all.

  • Brands as communities: the path to navigating the permacrisis

    By Adam Tinworth

    Building communities around your brands isn’t just public service — it’s tapping into a fundamental human need to sustain your business.

  • Why employees’ mental health is a key issue – even in a recession

    By Adam Tinworth

    It’s unwise to stop paying attention to employees’ mental health as the economy sours. Keeping your staff engaged will be critical.

  • Staying creative in tough economic times

    By Adam Tinworth

    As a business leader, protecting your own mental health isn’t just a luxury, it’s a critical part of surviving economic headwinds.

  • Pa Sinyan: How Strengths-Based Leadership Drives Creativity, Performance & Wellbeing

    We are living through a profound transformation of the world of work. Work might be the most broken system there is. It’s making people miserable.

  • NEXT Level CMO

    If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.

  • Liveblog: Pa Sinyan on how strengths-based leadership drives creativity, performance & wellbeing

    By Adam Tinworth

    Work might be the most broken system there is. It's making people miserable. And, as Pa Sinyan, points out we know exactly who to blame… managers.

  • Nathalie Nahai: Persuasive Design and Ethical Business

    By Adam Tinworth

    The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose.

  • Natalie Nahai: Customer behavior is changing rapidly

    Preferences of customers and employees are more and more often built on identifying not only with products or services but…

  • Hybrid work and security: embracing a whole new system

    By Adam Tinworth

    Any company is a complex system, and when you change the operating model of that system, new problems emerge. We’re facing a whole new security risk model.

  • Pa Sinyan: what managers in hybrid companies need to understand

    By Adam Tinworth

    When colleagues aren’t in the same building, you can’t rely on accidental leadership to keep a team motivated and focused. Gallup’s Pa Sinyan outlines the skills you need to manage a hybrid workplace.

  • Pa Sinyan: The Future of Hybrid Work

    Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the…

  • Surviving the system shock decade

    By Adam Tinworth

    The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business.

  • Why marketers need to love systems thinking

    By Adam Tinworth

    The post-pandemic age of uncertainty has opened up a new, more complex world for marketers. You need systems thinking in your toolbox to survive and thrive.

  • 2022: the year of rethinking the workplace — and work itself

    By Adam Tinworth

    After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how.

  • Why high energy prices means no beer

    By Adam Tinworth

    If you love beer and sausages, you should be worrying about supply chains. Because the systems that supply our food (and drink) are more complex than you might expect…

  • Defensive design is the future of digital services

    By Adam Tinworth

    The digital industry needs to stop believing its own hype. It's no longer an industry of scrappy start-ups; it's the underpinning of our economy, and it's under attack.

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