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Purpose

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  • Digital transformation! Really?

    By Jochem Wesling

    Are you still talking about digital transformation and digitization? Aren’t we past this point and isn’t digital omnipresent and thus a done topic?

  • The problem of value and values

    By Martin Recke

    Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level.

  • Laëtitia Vitaud: The Future of work

    Laëtitia Vitaud explains why home is work’s new frontier.

  • Purpose is the new brand

    By Martin Recke

    What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies.

  • The purpose of innovation

    By Martin Recke

    Where there is danger, the rescuing also grows. We hope for innovation, and this hope is poised to be fulfilled. It's the purpose of innovation.

  • The systems thinking secret in “think global, act local”

    By Adam Tinworth

    The challenges facing us in business and in life feel overwhelming. How can we change anything? The answer lies in remembering that we are, ourselves, part of systems — and we can influence them.

  • What’s the purpose of business?

    By Martin Recke

    In a world of overwhelming complexity, it isn't easy to find the purpose of business. We shouldn't veil our confusion.

  • Making sense in a VUCA world

    By Martin Recke

    Our VUCA world is yearning for purpose. Sensemaking makes a lot of sense. It really does.

  • In search of a higher purpose

    By Martin Recke

    Every economic activity serves some kind of purpose. Every industry moves up to higher levels after basic needs are covered. It's worth noting that the digital industry now slowly starts to move in this direction.

  • The psychology behind successful products

    Nathalie explores the psychological principles behind the successful conversion, adoption and monetisation of products.

  • The Future of Business is Romantic

    Tim Leberecht, author of "The Business Romantic", is talking about the crisis of friendship and the difference between togetherness and intimacy.

  • Alexander Bard – The Internet Revolution

    Alexander Bard talked about the fourth revolution: the internet dramatically changing society, culture and economy.

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