The cultural dimension of Web3

By Martin Recke

We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture.

The new Chinese digital consumers your business needs to target

By Ashley Galina Dudarenok

In a fast-changing world, these are China’s new digital consumers.

How will distributed autonomous organisations reshape our culture?

By Adam Tinworth

Culture is just the operating system of our societies. If you change how we organise using DAOs, you will inevitably change our culture.

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.

David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.

Analogue is back: hug the experience system

By Adam Tinworth

It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again.

The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.

System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.

Systemic changes

By Martin Recke

The changes we face today are systemic, and they are tearing apart the fabric of our late-modernity lives. Time to shift our perception.

Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.

Care: the business trend you must care about

By Adam Tinworth

Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that.

Truth, trust & values: business in the age of misinformation

By Adam Tinworth

For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust?

Another framework for the metaverse

By Martin Recke

Current frameworks for the metaverse focus on hardware and software – but it’s more important to understand it as a cultural phenomenon.

Welcome to the new age of scarcity

By Adam Tinworth

The age of abundance is over. As supply chains bend and break, and energy prices soar, your business needs to re-engineer its systems to thrive amid scarcity.

2022: the year of rethinking the workplace — and work itself

By Adam Tinworth

After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how.

Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0

By Matthias Schrader

The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win…

Your NEXT holiday reads

By Adam Tinworth

The Christmas holidays are the perfect time to take a step back, relax and expand your mind with some insightful new reading. Here are the recommendations from the NEXT team.

The most useful insights of 2021

By Adam Tinworth

We've been writing our Insights blog for over a decade now. Which posts amongst our extensive archive did you find most useful this year?

Trends for 2022: Crypto, Web3, VR, and the Metaverse

By Matthias Schrader

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation.