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  • Another framework for the metaverse

    By Martin Recke

    Current frameworks for the metaverse focus on hardware and software – but it's more important to understand it as a cultural phenomenon.

  • Welcome to the new age of scarcity

    By Adam Tinworth

    The age of abundance is over. As supply chains bend and break, and energy prices soar, your business needs to re-engineer its systems to thrive amid scarcity.

  • 2022: the year of rethinking the workplace — and work itself

    By Adam Tinworth

    After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how.

  • Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0

    By Matthias Schrader

    The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win…

  • Your NEXT holiday reads

    By Adam Tinworth

    The Christmas holidays are the perfect time to take a step back, relax and expand your mind with some insightful new reading. Here are the recommendations from the NEXT team.

  • The most useful insights of 2021

    By Adam Tinworth

    We've been writing our Insights blog for over a decade now. Which posts amongst our extensive archive did you find most useful this year?

  • Trends for 2022: Crypto, Web3, VR, and the Metaverse

    By Matthias Schrader

    What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation.

  • New webs of relationships

    By Martin Recke

    This year’s trend report from Fjord is all about the relationships that form the fabric of our life. It’s time to design new systems.

  • Defensive design is the future of digital services

    By Adam Tinworth

    The digital industry needs to stop believing its own hype. It's no longer an industry of scrappy start-ups; it's the underpinning of our economy, and it's under attack.

  • The hidden opportunity in mass migration

    By Adam Tinworth

    As our economies re-open post-Covid, climate change means that increased migration is inevitable. Can we win the coming war for talent?

  • David Mattin: The Worlds to Come

    David Mattin takes you on a tour of the virtual and simulated worlds to come, and how they’ll supercharge the eternal human quests for connection, status, and meaning.

  • Winning the new war for talent

    By Adam Tinworth

    Finding and keeping the right talent is getting exponentially harder. Winning that war will involve rethinking the relationship between people and work.

  • All Life is Here

    By David Mattin

    Future thinker David Mattin shares his notes towards a revolution in the foresight industry.

  • Why marketing is no less important than technology

    By Martin Recke

    While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts.

  • A glimpse into our post-pandemic future

    By Martin Recke

    The post-pandemic era will be shaped by climate change, the digital revolution, and sustainability combined. Old definitions no longer apply.

  • A guidebook to the next 20 years: what we learned from NEXT21

    By Adam Tinworth

    We were back in the theatre for NEXT21, but the changes brought by the pandemic were very much in evidence. Our speakers explored where we go from here…

  • Parag Khanna: Why We Need Migration

    By Adam Tinworth

    The demographic clock is ticking, and the climate crisis is speeding it up. Countries that embrace smart migration policies will be best placed to weather the storms on the horizon.

  • Benedict Evans: The Great Unbundling

    By Adam Tinworth

    You don't understand business any more. The great unbundling has changed everything, and Benedict Evans is here to explain how.

  • Eliza Filby: building a hybrid workplace for all generations

    By Adam Tinworth

    The pandemic has changed how we work and live. And it's accelerated generational changes in progress. Here's how to adapt your company to this.

  • David Mattin: Navigating the Metaverse

    By Adam Tinworth

    Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?

  • Make mine the Metaverse

    By Adam Tinworth

    The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.

  • Events will return, but differently

    By Martin Recke

    The event business will change profoundly after the pandemic, when events return from their hiatus. But not all events will survive.

  • Digital reality and the virtual world

    By Martin Recke

    Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.

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