Search results for “digital sucks” Herding sheep in a hybrid world By Martin Recke The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before. Economic shifts will be exponential By Martin Recke Gradually, and then suddenly, we'll see massive, exponential economic shifts over the next few years. (New) Normality won't return until 2024. The new role of the CMO By Martin Recke The CMO needs to change, since marketing has changed profoundly. Trends 2019: We are now in a different world By Martin Recke The debate has reached a new level. Tech is mainstream now, and the real questions are on the table. In 2019, you'll need some answers. Why chief marketing officers need to up their product game By Martin Recke Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't. We need to grow up By Martin Recke Digital is now woven into all aspects of our live, hence the interconnectedness of things. We can no longer afford to play with our digital tools in a sandbox, waiting for mommy to call us for dinner. Ten insiders’ tips for your stay in Hamburg By Martin Recke It's NEXT week, and this means a lot of people flocking to Hamburg, some of them for the first time ever. An anonymous insider from our team shares ten of their tips. Mobility as a Service: a Network to Rule All Networks By Martin Recke Mobility as a service won't arrive overnight. But in the long run, this model will probably dominate. Happiness Is a Warm Gun By Martin Recke In 2017, we've talked a lot about why digital (products) suck(s) and what we can possibly do to make things better. One pretty clear lesson from the past year is that we have to change our design objectives. An Immersive Experience that doesn’t suck By Martin Recke Let's shift perspective to the user’s point of view and talk about immersive experience instead of vr, ar, or mixed reality. Designing a world we want to live in By Martin Recke Product design has undergone several iterations over the past few decades. It’s time to move on and take the step to humanity-centred design. NEXT17 in Tweets #1: Music, Optimism and Pretzels… By Adam Tinworth This is the first in a series of posts, telling the story of NEXT17 through attendees’ tweets. Keep… Sometimes Walled Gardens Make the Web Suck; Let the Open Web Thrive By Jon Westnedge We're all caught in an endless torrent of content. Can we find a way of bring people back to the open web to do that? NEXT17 Sponsor Taboola thinks so. Bruce Sterling, live from 2027 By Adam Tinworth The world is moving in Germany’s direction says Bruce Sterling. This is his guide to surviving until 2027 - by ignoring Britain. It’s time to smarten the home – slowly. By Adam Tinworth Much as some people in tech hate the idea, some things are better taken slowly. The smart home may well be one of those. Can we move beyond tech tribalism in the mobile debate? By Adam Tinworth The need to declare one operating system a winner is distorting the debate about a mobile world - and its consequences for the rest of our lives. How do we leave tech tribalism behind? The Ignite Talks – eight takes on service design By Adam Tinworth Eight five minute talks about every subject under the service design sun… prev 1 2 3 next
