Search results for “human experience” The next phase of the digital revolution By Martin Recke With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up. The NEXT Level CMO is a multi-skilled team player By Adam Tinworth If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you. Andreas-Christoph Hofmann: The future CMO By NEXT Conference The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO. Why the link of brand and performance marketing is broken By Martin Recke The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue. Kate Stone: 6 Reasons Why the Future Will Look More Like the Past Combining meaning, resilience, mindfulness and community with shrinking technology, we have the ingredients for a potentially brighter and more sustainable future. Liveblog: Kübra Gümüşay on language and the future By Adam Tinworth Language is the invisible system that constrains our thoughts and our ideas. Change the language, and you open yourself to new ideas. Financial equality of women is a systemic issue By Martin Recke Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind. Is language a system? By Martin Recke Whether we understand language as a system has implications for our understanding of reality and representation. Nathalie Nahai: Persuasive Design and Ethical Business By Adam Tinworth The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose. If you’re waiting for the metaverse to arrive, you’ll be disappointed By Adam Tinworth Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future. From user-centricity to life-centricity By Martin Recke Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean? The cultural dimension of Web3 By Martin Recke We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture. Christopher Mims: building supply chains for a sustainable future By Adam Tinworth Supply chains are invisible - until they stop working. The NEXT–Show interview with the author of Arriving Now explored how they might reshape our business future. Pa Sinyan: The Future of Hybrid Work Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the… David Mattin: how Web3 is unleashing creativity, and a new quest for status By Adam Tinworth We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities. David Mattin: The intersection of status, Web3 and Metaverse What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But… Katie Burke: you can still help define the metaverse By Adam Tinworth If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped. Katie Burke: Is the Metaverse relevant for your business? This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business… Why marketers need to care about purpose By Adam Tinworth Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically. Christopher Böhnke: weaving Fjord Trends 2022 By Adam Tinworth We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives. Another framework for the metaverse By Martin Recke Current frameworks for the metaverse focus on hardware and software – but it's more important to understand it as a cultural phenomenon. 2022: the year of rethinking the workplace — and work itself By Adam Tinworth After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how. Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0 By Matthias Schrader The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win… prev 1 2 3 4 5 6 7 8 9 … 12 next