Alice is the founder and CEO of MakieLab, a London-based toys and games company. MakieLab recently alpha'd MAKIES ( the world's first build-your-own 3D printed dollmaker.

MAKIES is expanding into a tablet game in 2013.

Previously, Alice was Commissioning Editor for Education at Channel 4, where she commissioned a string of multiple award-winning games and kids' media, including two BAFTAs for Privates and Bow Street Runner, plus Develop's "Game Publisher Hero" in 2010.