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Abdelkader Barjiji is senior vice president of Product Management Digital & Data at STRÖER MEDIA SOLUTIONS in Germany. In this role, he is responsible for the cross-channel marketer's digital product strategy and development, particularly in the areas of Digital Products, Data Products, Programmatic Advertising and Yield Management. He is also responsible for the M & A transactions of the Ströer Group in the area of ​​digital advertising, such as Seeding Alliance, Yieldlove and more. Previously, Abdel was Chief Operating Officer (COO) of the Ströer Digital Group's Product Management, Engineering, Operations and Corporate Development divisions. In this function he was responsible for the operative merger of the marketers Ströer Digital Media, Interactive Media and OMS to become the leading marketer in Germany. From 2008 to 2013, Abdel organized the successful development of the startup AdScale (now Ströer SSP) into the leading marketplace for online advertising in Germany. As Head of Operations, he headed the Product Management, Engineering, Operations and Publisher Management departments. Earlier he worked for Yahoo! DE (Overall responsibility Online-Marketing Germany) and eBay.de. Abdel has a total of 18 years of digital expertise.