Adrian Hon is co-founder and CEO at Six to Start, an online games company based in London. Over the past three years, Six to Start has won multiple awards, including Best of Show at SXSW in 2009, for its projects with companies as diverse as Disney, the BBC, Channel 4, Warner Music, and Penguin.

Adrian is one of the world’s leading online and alternate reality game designers, having been influential in the genre since its birth. Previously, Adrian was Director of Play at Mind Candy, where he designed and produced Perplex City, the world’s first commercially successful Alternate Reality Game. Some of the venues at which Adrian has spoken include TED, Google, GDC, Nordic Game and the Montreal Games Summit.