The Fearless Revolution was founded by Alex Bogusky in 2010. The son of two designers, Alex’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director. He became the creative director five years later, a partner in 1997, and co-chairman in 2008. Under Alex's direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world's most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director's Club Hall of Fame. In 2010, Alex received the rare honor of being named "Creative Director of the Decade" by Adweek magazine.

Always drawn towards social responsibility, while at at CP+B, Alex created groundbreaking cause initiatives such as the "Truth Campaign," the most successful youth-focused anti-tobacco education i