Alexander Oelling is co-founder and manager of 2013 founded Start-Up Sensorberg GmbH. He was between 2005 and 2011 one of the founders and managers of a software technology company which developed one of the first „NoSQL/BigData“- Database-systems.

Sensorberg is extending the web to the real world on top of the new iBeacon Bluetooth Technology. With Sensorbergs App/SDK and Web-Content-Dashboard, they are enabling Retailer and Brands to link any Web Content to their existing venues. Product information, offers, reviews or indoor navigation information then are being transmitted via iBeacons in real-time to nearby smartphones.