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Alex was born and raised in Cologne, Germany but has always maintained strong ties with parts of his family in Chicago, IL. After graduating High School in 2004, Alex worked in different positions in media production and broadcast, event management, and journalism. Alex spent more than 3 years in Australia where he received his Bachelor of Communications (Advertising and Marketing) from Bond University as one of the top 15% of his class. After completing his Bachelor within 2 years, Alex immediately commenced studies on his Master of Business but decided to interrupt his studies 3 months prior to completing this degree in favor of fully committing to QDEGA and moving back to Europe.