Born and raised in Hamburg with a High School degree and a bag full of experiences from his short stay in the US, Alexander Eckert lives and workes back in Hamburg as producer and founder of Rejell.com.

He worked as a director for music videos, commercials and documentaries for 14 years in a directors-duo. Together with his partner he founded rejell.com in 2017 to strengthen what was their orientation all along: authentic communication. He has been producing and directing films for major brands around the world and recently been part of the gold winning PR campaign for the Olympic Games in Tokio 2020 for Toyota.

His passion lies in his collaboration with EPEA, the cradle to cralde institute, helping companies to redesign their products using only fully recycable or biodegradable materials, thus making them ready for the future.