As Co-Founder and CEO of Spryker, Alex is a commerce industry visionary with more than 20 years of experience analyzing commerce business trends and providing insights to commerce business leaders and industry followers. An author of numerous articles and books, including the industry benchmark The E-Commerce Book, Graf is often a speaker at commerce and technology events and runs his own very successful blog and podcast series Kassenzone. Prior to founding Spryker Alex co-founded numerous companies in the digital space, including Germany's leading digital consultancy Etribes, Europe's leading Amazon Agency Factor A and Hamburg’s first Unicorn AboutYou.