Alexander Ringsdorff became entrepreneur and founder after convincing the guardians' court at the age of 16. In 2003 he realized a SMS payment system called CreditSMS. 2007 his e-Commerce Agency Visions took care of the first merchants launching on Google Checkout in the UK. Specialised in Magento his Agency became part of the SinnerSchrader group in 2011. Following this Alexander founded the Commerce news site and was in charge of launching the Rakuten Checkout system. After supporting Libri with their digital product strategy, Alexander founded CouchCommerce early 2012 to guide online shops into the Post PC commerce age.