Marketing manager, head of creative & content, managing editor, chief storyteller and project manager – depending on … responsible for setting the overall editorial and content marketing strategies and driving planning, generating and managing all types of targeted content for the BtB segment … according to different audience needs, based on smart data and buyer’s journey & sales funnel analysis ... managing the content creation team, coordinating content-driven campaigns. Experienced blogger, author, coach and strategist for social media and digital content channels.