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Andreas Cappell is an AI‑driven product leader with more than 15 years of experience turning customer insight into growth through human‑centered product and experience design. He is the Artificial Intelligence & Product Innovation Lead at Accenture Song, where he leads cross‑functional teams for major clients in the automotive and insurance industries.

Andreas has a proven track record of leading AI‑enabled digital transformations. During his 10+ years at Accenture Song, he established an agile digital factory and led product teams that delivered award‑winning work with leading brands. As Head of Product for a German social network, he led major platform relaunches that increased engagement.

Earlier in his career, Andreas honed his user‑centered design skills and management acumen as a Product Manager at a major digital commerce platform, where he led portal redesigns and set social media strategy. He started as an Art Director at Publicis Groupe, creating innovative campaigns for global brands such as Disney and various automotive brands.

Outside of work, Andreas enjoys spending time with his family in the greater Munich area.