Andy is a pragmatic creative. He is always looking for new ways to surprise and delight users but is keenly aware of the realities that shape business and design decisions. Over the course of his 16 years in digital design he has worked on a succession of groundbreaking products and services. The earliest mark he made was the creation of the first iTV services in the UK with Sky Interactive where he was Head of Design. Andy and his team developed the first pay to play games suite for TV which made millions of pounds in their first few weeks after launch. They have gone on to be the single most profitable and best-loved element of Sky’s iTV offering.