Originally from The Netherlands, I have been working and living in China for the past 8 years. I am passionate about helping international companies build up their brands and businesses in China and to be the bridge between them and their Chinese reality. I have built up my career in Business Development & Strategy in the Media & Advertising industry, focusing on collaboration between China, Africa and Europe.

The Chinese digital landscape is of an entirely different size and scope than anywhere else in the world. Navigating their way through this ever-changing landscape can be challenging for brands big and small. Digital Jungle has made it its life-work and purpose to support our clients in developing and executing the right strategy for their digital marketing efforts in China.

Besides my work at Digital Jungle, I am a big fan of learning foreign languages (currently 5 and counting!) and sports.