NEXT

Dr Axel Averdung is a recognised leader in digital strategy and innovation, currently serving as Managing Director Strategy at OH-SO Digital. Previously, he was Managing Director at Accenture Song, where he gained extensive experience in data-driven strategic marketing, user-centric product design, and the development of innovative business models and digital ecosystems.

Axel has a strong track record of helping organisations navigate the intersection of human behaviour and emerging digital technologies. His forward-thinking approach has enabled many businesses to adapt to disruption, embrace innovation, and achieve sustainable success in rapidly changing markets.

At OH-SO Digital, Axel leads the development of strategies that empower organisations to thrive in the digital age. As a sought-after speaker, he frequently shares his insights on the future of digital ecosystems, the strategic use of data, and the importance of human-centred design in driving innovation.

Axel’s expertise and strategic vision make him a trusted advisor to organisations tackling the challenges and opportunities of the digital era.