I opened Blonde 2.0 back in 2006 when social media was still in its infancy.
Since then, Blonde 2.0 has become a 23 person company helping 40+ companies as large as: HP, Applied Materials, Microsoft, AIG, PWC and as small as startups such as: Viber, Mobli, Glide, and uTest, to socialize their brands, engage with consumers, receive coverage in new media publications, and create a consistent buzz on the Web keeping them at users' TOM (top of mind) all the time.

Specifically for the startups I work with both in Israel and Europe, I act as a diplomat, enabling them to get the exposure they deserve, the connections they need, and the business opportunities they require in order to have the same equal chance as startups located in Silicon Valley or New York City.