Originally from Paris, Babak co-founded niriu with Cédric in August 2010, with the aim of improving social interaction in neighbourhoods.

From 2008 to 2010 he coordinated the online activities of Volkswagen International at Tribal DDB Hamburg and prior to this was responsible for the Diageo online-account at Euro RSCG 4D London. Babak holds a Master in Digital Project Management from the Pôle Universitaire Léonard De Vinci, Paris La Défense.