Ben Johnson is the co-founder and Opportunity Architect for Gruvi, a Danish/UK based social applications company that helps entertainment brands build and manage their communities on Facebook. Gruvi is evolving into a full social media marketing agency (currently focusing on Facebook) for the entertainment industry. The company’s clients include Sony Pictures, Universal Studios, SF, Lionsgate, Scanbox and many more across northern Europe. The Gruvi application helps marketing teams target, acquire and retain fans for their campaigns on Facebook, as well as provide metrics about the campaign’s performance.