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Benjamin Schroeter (*1975) co-founded FACELIFT brand building technologies GmbH, whose platform solution FanActivator™ enables leading brands across multiple industries to be more successful on facebook. Providing the world's largest selection of ready-to-launch facebook-apps, the FanActivator™ replaces projects with products. The FanActivator™ makes the individual programming of facebook-apps obsolete, saving companies time, money, and hassle while increasing the degree of freedom for social media managers dramatically. Less than a year after its commercial launch, the FanActivator™ has been adopted by more than 100 well known brands across Europe. FACELIFT's client portfolio includes companies such as OTTO, DM-Drogeriemarkt, MTV Italy, and Gruner+Jahr.

Prior to founding FACELIFT Benjamin Schroeter spent five years as a consultant for The Boston Consulting Group (BCG), where he specialized in technology and media projects. Benjamin Schroeter studied architectural design and business administration, has lived in the U.S. and China, and was a scholar of the Heinz Nixdorf Foundation.