Bernd Krämer has been working in online media since 1995. He learned his craft as a Concept Designer at Kabel New Media. From 2001 to 2005 in his role as Head of Creation at BBDO Interone, he was responsible for Online Brand Management for brands such as BMW and Dove.

Afterwards, he moved to Jung von Matt – initially as a Creative Director and later as Managing Director. It was there that this creative mind, having collected numerous awards in the meantime, developed digital and integrated campaigns for a range of clients, among them Mercedes-Benz, the Hamburg Philharmonic Orchestra, Sixt, and Bild. He played a key role in the extension of the agency’s leading position to include online work.

In the Fall of 2010, Krämer founded the digital creative and strategic consultancy Cream Colored Ponies in Hamburg – an independent network of top specialists in all digital disciplines.