NEXT

Birgit Gebhardt is executive director of Trendbuero. The consultancy for social change has offices in Hamburg and Beijing.

Besides being responsible for Trendbuero’s operational project division, she also explores interesting partners and new tools to ensure that the consultancy’s trend research methods are always based on state-of-the-art international standards and technology.

Her public activities include lectures, written contributions and participating in interviews, juries and workshops as a moderator or expert. From 2001 to 2003, she taught trend research at the Interior Design faculty of the AMD Academy of Fashion and Design in Hamburg.

Birgit Gebhardt’s professional career started in 1989, when she joined Volkswagen's sales distribution (VAG France). After graduating as an engineer for interior design, she worked at architectural firms in Paris and Tokyo until 1996 and spent five years as a design and marketing journalist before joining Trendbuero in 2001.