Björn received an MBA (actually a Diploma) from Kiel University. There his majors were already centered around what his companies does today. No, he did not have the plan to found this company in the late 90's.
Björn spend many years helping 100+ tech companies grow. There he learned what it's all about and he developed the spirit to start his own business.
Before doing so Björn spent some time back in the research labs where he made the decision with co-founder Dennis to start an analytics company.