Björn Ognibeni’s professional background includes 15+ years as a trusted digital advisor for numerous consulting companies, agencies and brands. His work focuses on what the digitization of our world means for the relationship of companies and their customers and how this influences the design of products and business models.

In 2012 Björn co-founded Buzzrank - a SaaS start-up which provided innovative tools for Social Media Analytics and Content Curation. He headed the company as CEO until 2017, when it was sold to dpa Deutsche Presse-Agentur - Germany's leading news agency.

His latest project is called, which he founded in May 2019, aiming to help Western executives to understand the current developments in Digital China and what to learn from this.