Ever since owning an Elsa Microlink 56k, Christopher Rohs (30) became passionate about this crazy thing called „the Internet“. After joining digital business as a freelancer working in different fields of brand communications he became a research associate at HSD (University of Applied Sciences, Dusseldorf). There he explored topics around digital communications, user experience and consumer studies from a scientific perspective during his master studies. In 2013, Rohs joined the digital creative agency elbdudler as a conceptionist and digital strategist. Since 2015, he is leading the agency's brand strategy division as a managing director and advises brands and companies in dealing with digital transformation.