David Mattin is the founder of New World Same Humans, a weekly newsletter on trends, technology, and society. David's business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. As experienced broadcaster, David has also written and presented documentaries for BBC Radio 4. He sits on the World Economic Forum's Global Future Council on Consumption. He is author of the book Trend-Driven Innovation, published by Wiley.