David Mattin is the founder of New World Same Humans, a weekly newsletter on trends, technology, and society. David's business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. As experienced broadcaster, David has also written and presented documentaries for BBC Radio 4. David is an Evangelist at Large at the global consumer trends & insights company TrendWatching, where he writes and speaks about technological, social and cultural change. He sits on the World Economic Forum's Global Future Council on Consumption. He is author of the book Trend-Driven Innovation, published by Wiley.