Claudia Pelzer is Lead Manager Cross Channel Strategy at Ströer Digital’s Media Solutions Division. In past roles, she was with WIRED Germany (Marketing & New Business), has been working in Digital & Media Consultancy, and in the Broadcasting Industry – focusing on Digital Business Transformation & Corporate Innovation (e.g. UFA LAB / RTL Group). She studied Media Management in Cologne and holds a PhD in Innovation Management & Entrepreneurship from TU Berlin.