Advisor & digital business coach focusing on new user value pools, ecosystem modeling, and collaborative product roadmapping. Strives for change through experience and wants to put digital transformation into practice.

Having a background in Communications and Economics, Fabian’s focus has always been to bring both left and right brain, qual and quant, user and market, value proposition and business model together. After working for a global consultancy, where he prepared mayor mergers & acquisitions, deep dived into markets from air springs to hepatitis c pharmaceuticals, he decided to understand better users and their latent needs, dreams, desires and moments to build meaningful as well as transformational products that sustain.

Prior to Ginkgo, Fabian worked as a Director Advisory at SinnerSchrader and facilitates ecosystem strategies, product roadmaps and market entries for and together with the executive management of DAX30 corporations.