Fabio Sergio is Executive Creative Director at frog design, bringing over a decade
of hands-on experience in wrapping business scenarios around people's needs,
desires and dreams.

During his tenure at frog, Fabio has played a key role in leading both tactical
and strategic innovation programs for clients such as LGE, Vodafone, HP, BBC,
Telecom Italia, Novartis, Technogym and J&J’s Lifescan.

As a design and user experience strategist, he is happiest where design, technology and
(social) connectivity intersect. He believes that questions are often longer-lasting than
answers, and that empathy and curiosity are essential ingredients to create innovative
and meaningful solutions that foster change.

He is a visiting professor at the Politecnico di Milano, Domus Academy and Copenhagen
Institute of Interaction Design, and was an Associate Professor of Interaction Design
at Interaction Design Institute Ivrea. An experienced lecturer, his speaking experience
includes LIFT, PMN's Mobile User Experience, Aspen Design Summit, Business to
Buttons, Mobile Health at Stanford University, Telco 2.0 and Frontiers of Interaction.

Fabio’s Sessions

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