As a serial entrepreneur, Hendrik founded his first two startups (custom beverage presents and a supply chain consultancy) while studying in Hannover industrial engineering. He finished his Master in Shanghai and KEIO University in Tokyo and started afterwards in Berlin as a supply chain consultant.

With this background in supply chain, marketing and interest in new technology, he saw as one of the first the potential of virtual realty for marketing and founded MR.CARDBOARD.

Today is MR.CARDBOARD the market leading brand in Europe and world-wide #3 for custom branded Virtual Reality Viewers (also known as Google Cardboard). Among his world-wide top clients are Google, RedBull, Coca Cola, Axel Springer, BMW, Lufthansa, Diageo, Vodafone etc.