Henry Coutinho-Mason

Future Normal , Trend Watcher

Henry is one of the world’s leading authorities on consumer trends, having spent a decade as the Managing Director of TrendWatching. He is the author of Trend-Driven Innovation (Wiley, 2015), which underpins TrendWatching’s research and content that is used by 100,000 B2C professionals.

Henry’s latest book The Future Normal: How We Will Live, Work, and Thrive In The Next Decade (Ideapress, 2023), features the thirty biggest ideas and instigators that will shape humanity’s next decade; it launched at SXSW in March 2023.

Henry has given more than 100 inspiring and actionable keynotes and workshops in 30+ countries; he is a guest lecturer at HEC business school in Paris.

As co-founder of 3Space, Henry is also an award-winning social entrepreneur. 3Space’s innovative solution to urban regeneration was commended in Fast Company's World Changing Ideas 2019.